HERSEY is an opinion contrary to the conventional.

while I believe in the tradition of craft,

my motivation to make is seemingly unconventional-

at least in terms of our modern means of production.

HARESIES is heresy done the Rabbitt way.


in a highly mechanized post-modern, pre-apocalyptic culture, 

instant gratification and planned obsolescence dictate what we make.

craft and ingenuity stand in opposition to an increasingly consumptive future,

and i believe we can address basic needs in a fantastic fashion.


by choosing local craftsmanship over imported mass manufacturing,

we can create objects that last and experiences that impress-

we can offer custom quality with a unique utility,

creating objects that satisfy with increased use. 

© 2016 by Jack Rabbitt

tell me about it.